The Dark Images Of Poison And Disease - 1324 Words

The dark images of poison and disease are portrayed throughout the story of Hamlet, and follower the corruption surrounding the recent and future events of the castle. The poison with which Claudius had murdered King Hamlet spreads in a sense throughout the country, until something is rotten in Denmark, as Marcellus notes (I.4.90). Shakespeare shades in words of sickness continually during the play, possibly helping best to exemplify the ill condition of matters plaguing not only Denmark, but the characters as well. Shakespeare immediately expresses the sense of cold and apathy in the opening scene. As the play opens in the cool, black night, Barnardo and Francisco are high atop the looming walls of Elsinore, keeping watch for the†¦show more content†¦Horatio believes that the vision of the haunting Ghost is a forewarning to Denmark, just as the pale, sick moon was to Rome an image of the ill events to come. Even future events are drearily portrayed to the reader, a sense of the power of Fortune. This force was also referred to earlier, in Hamlet s soliloquy of the slings and arrows of outrageous Fortune, going on to speak of being sicklied o er with the pale cast of thought (III.1.90), yet another image of disease. Still in the opening scenes of the play, even men outside of the country can sense the rotting inside. Scornfully, Claudius says Fortinbras thinks by our late dear brother s death, our state to be disjoint and out of frame (I.2.19-20), referring not only to the state s political confusion, but its sick state of health as well. He continues, and notes that the dying king of Norway is impotent and bedrid, and scarcely hears of his nephew s [Fortinbras] purpose (I.2.29-30) to attack Denmark. The universal illness besets all men regardless of their nationality; in particular, this idea of one not knowing about the hidden actions of another is reminiscent of the other plots in the play. The newly crowned villain, Claudius, later remarks Diseases desperate grown by desperate appliance are relieved, or not at all (IV.3.8), directly before the scene of Hamlet revealing the location of Polonius

Key Concepts Of Cognitive Behavioral Therapy - 2367 Words

One of the most challenging aspects of this school program has been trying to recognize a theoretical orientation that I can identify with. Throughout the course of this class, I have discovered various aspects that have remained consistent within my personal wants and desires for group, which have allowed me to focus my attention on which approaches fit well with my style of therapy. The following will describe the key concepts of the cognitive behavioral approach; a view of the roles of the therapist and group members; key developmental tasks and therapeutic goals, techniques, and methods; and the stages in the evolution of a group. An integration of two additional theoretical orientations will also be included. Key Concepts of†¦show more content†¦The key concepts of a cognitive behavioral approach have been broken down into a four-stage process. According to Corey (2016), â€Å"the specific unique characteristics of behavior therapy include conducting a behavioral assessment, precisely spelling out collaborative treatment goals, formulating a specific treatment procedure appropriate to a particular problem, and objectively evaluating the outcomes of therapy† (p. 349). The behavioral assessment is aimed at gathering as much detailed information about the client’s problem. This part of the process will also focus on the client’s current functioning and life conditions and taking samples of his or her behaviors to provide information about how the client typically functions in various situations. Lastly, the behavioral assessment is narrowly focused and integrated with therapy. A unique aspect of the cognitive behavioral approach in group therapy is the focus on specific target areas of change. The members are responsible for formulating specific statements of the personal goals they want to achieve. The group leader is responsible for helping the members break down their goals into specific, concrete, and measureable goals. An agenda is set at the beginning of each session in a collaborative fashion with the members and group leader in order to prioritize

Business Plan †Convenience Store Free Essays

string(45) " customers flow when Buster’s is launched\." Business Plan Buster’s A cozy Store that designed for your needs [pic] Business Plan by Lydia Chan CONTENTS[pic] 1. Executive Summary Buster’s is a convenience store specialized in servicing daily needs of occupants of the office building where it is located. It offers variety of products to satisfy customers’ daily needs including snacks, pre-wrapped sandwiches, bottle/canned beverages, stationery, greeting cards, newspapers, paperback books and small gift items. We will write a custom essay sample on Business Plan – Convenience Store or any similar topic only for you Order Now The first Buster’s Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store is solely owned and managed by Lydia Chan. With fully focused and correct business strategy, Buster’s been able to get break-even in the eleventh month, and reaches to an annual revenue to US$300,000 last year. It has successfully built up an image of a convenience store that is friendly and customized to the occupants of the Empire Centre and the neighborhood buildings. With the proven success of the first Buster’s Store, Lydia is fully confident to expand the business by opening a second store with identical business strategy. The key to success is to find another perfect location. The golden opportunity is now appearing, there is a new office building, Sky Tower, will be opened by end of this year. Sky Tower is just two blocks away from Empire Centre. Besides the advantage of easy management derived from the close by location of the two stores, to make this location perfect for Buster’s is that Sky Tower is an A grade eighty-storey office building which create huge number of potential customers for Buster’s. 1. Mission The Mission of Buster’s is to provide friendly service and good quality of products to occupants of the buildings. Good mix of variety product items are perfectly meet customers’ needs in their daily work lives. 2. Objectives 1. To make Buster’s the preferred convenience store for the occupants of the building where it is situated and the neighborhood. 2. To break-even by the end of the first year. 3. To achieve a net profit of 5% by year three. 3. Keys to Success 1. Establish an image that Buster’s is â€Å"their† convenience store for the customers. 2. To turn over inventory an average of 15 – 20 times per year. 3. To provide friendly service and premium quality products. 2. Company Summary The first Buster’s store is owned and operated by the founder, Lydia Chan, in Sole Proprietorship. The concept of this new venture is a convenience store that specially services occupants of the office building where it is situated. The first store was set up in 2007 located in Empire Centre in Jordan district. It is a 1,000 square feet store in the lobby with 2 full time employees. In 2009, annual revenue of this store is US$300,000. With the earned capital and experiences from the first store, Lydia believes it is the mature time to expand her business by establishing a second store. In order to strengthen the financial and professional background, the second store will be in partnership set up. 1. Ownership The new Buster’s store is privately owned corporation in partnership basis. Lydia Chan owns 75% of the second store. She will work full-time in the store in the first year to ensure smooth day to day operation. In the second year and onwards she will be half day in the first store and half day in the second one. Carmen Chan owns 25% of the second store. Carmen is the elder sister of Lydia, she is a chartered accountant in Hong Kong Bank. She will provide financial advice and assistant for Buster’s. 2. Employees Base on the experience of the first store, we anticipate two employees are sufficient for the daily operational need. There are two full-time shop assistants in the first Buster’s store, Christine and Mina. Christine, high school graduated, joined Buster’s since it was launched in 2007. Her experiences in nurturing infancy Buster’s and daily operation are valuable to the second store. She will be promoted as shop supervisor and transfer to the new store. Christine will be responsible to coach and mentor the other new hired shop assistant, service customers, keep tract inventory/replenishment and report customers’ comments/complaints to Lydia for ensuring corrective action be taken. We will hire another shop assistant to work together with Christine. Criteria are High school graduate with 1-2 years retailing sales experience. 3. Financials 1. Start-up Finance Summary Anticipated start-up cost of the new store is US$200,000. The main cost of start-up will be inventory. It is estimated that the initial inventory purchase will be $100,000. In addition, $30,000 will have to be spent on fixtures and fittings for the store. Since it is a brand new building, there will be no maintenance needed before move-in. Funding will be come from the combination of the two owners from their own savings. Lydia Chan (75% ownership) – contributes US$150,000 Carmen Chan (25% ownership) – contribute US$50,000 2. Start-up Cost Summary This table shows a summary of start-up cost and expenses [pic] 3. 3 Anticipated Revenue and Operating Cost for the First Year pic] 3. 4 Pro-forma cash flow projection for the first year of operation [pic] 5. Break even Analysis The following chart and table show the break-even analysis for Buster’s [pic] [pic] 3. 6 Anticipated return on investment in the first three Years The following table provides the anticipated return on investment from the perspective of three years into the revenue [pic] 4. Marketing /Sales 1. Sum mary of Marketing and Sales Strategy Buster’s new store will be situated in the lobby of Sky Tower, a new office building in a concentrated commercial area, Kennedy District. Busters’ key customers are occupants of Sky Tower. According to the information from the Building Management office, 80% of the total vacant units were leased out and under interior fixtures and fittings stage. These companies will be moving in within two to three months which will secure customers flow when Buster’s is launched. You read "Business Plan – Convenience Store" in category "Papers" 4. 2 Market Segmentation Occupants of the building are owners and employees of medium to sizable international corporations. They can be divided into 3 market segments : A) Aged 25 – 39 Male They require speedy service, just pick and pay. Half of them are wealthy Yuppies in managerial level, they do not mind to pay a little higher for the convenience and good quality. They are busy in work and social life, our fresh pre-wrapped sandwiches, popular bottled beverages and high end imported snacks will suit their needs. B) Aged 22 – 35 Female Same phenomenon as other prosperous cities, all ladies are keen to slim down their bodies and are cautious in selecting food. It is more obvious for this age group of ladies. They always search for healthy food and snacks. On every category of food, Buster’s will have a special corner for healthy food with notes on shelves for their easy perusal. Healthy food including vegetarian brown bread pre-wrapped sandwiches, low calories snacks, herbal tea and fruit juice types of bottled beverages and etc. These ladies may be secretaries or work in the administrative departments who are responsible to purchase stationeries for the offices. They will naturally select Buster’s for convenience while they are purchasing their own personal needs. This is a critical customers group for Buster’s. C) Miscellaneous This includes the middle-aged group, outsiders/visitors and etc that they have varied or unpredictable buying pattern. Continuous analysis of this group is required in a quarterly basis when Buster’s store is launched to ensure our service and products cover their needs. 3. Product Strategy Buster’s emphases are on friendly service and good quality of products that fit the requirements of people in their workplace. We do not just follow what selling in super markets or franchised convenience stores. We focus on customization. The following listed are the key categories for Buster’s. A) Pre-wrapped sandwiches : Homemade sandwiches with 4 different choices of fillings : egg and ham, beef, chicken breast and assorted vegetables. These are basic pre-wrapped sandwiches. In addition, we also provide small individual packed fillings such as chess, tomato, cucumber and eggs as supplements, so customers can design and make their own sandwiches in their offices. This will satisfied customers who are looking for variety of choices but without burdening our inventory. B) Bottled/Canned beverages The most popular bottled/canned beverages are available in Buster’s which including soft drinks, coffee, tea and milk. We also provide healthy drinks such as herbal tea, flower flavored tea, juice, Soya bean milk, flavored mineral water, and etc. C) Snacks Popular branded snacks of chips, chocolates, candies and gums are must items in the shelves. To take care of the needs for customers who are pursuing for healthy life, special selection of snacks such as sun-dried fruits, organic food, low calories/calcium crackers, sugar free candies/gums are also available in our â€Å"Healthy Corner†. D) Stationery and Greeting Cards To take care of the sudden or urgent needs of the office people, we will provide certain basic items of stationery and greeting cards but to cautiously control this category of goods occupying not exceed 10% of total display/shelf space. E) Gifts Small gifts can also be found in Buster’s. Regular items are gift sets of premium chocolates and tea bags which are appropriate round the year and for all occasions. Buster will display specialty gifts in front desk for festivals like New Year, Valentines’ day, Easter, Halloween, Christmas and etc. The specialty gift sets to serve both purposes of stimulating sales and decorating the store to lift up spirits. F) Newspapers Magazine The top five Best selling newspapers are available in Buster’s. 6 – 8 different categories of magazines about fashions, accessories, entertainment, computers, automobiles to cover varied customers’ desires. 4. Pricing Strategy As mentioned in the product strategy section, most of the categories are not common products as other convenience stores because Buster’s emphasis is on premium quality food and drinks. She is comparatively not facing harsh price comparison as other franchise convenience stores for different target customers. Buster’s customers, occupants of Sky Tower, mainly are yuppies and office ladies, who are willing to pay a little more for convenience and better quality. Therefore, Buster’s price ranges for key products are : ? Pre-wrapped sandwiches US$4. 0 – US$5. 5. ? Premium quality and healthy snacks US$2. 5 – US$7. 0 ? Canned/bottled beverages US1. 2 – US$3. 0 ? Common products that are also available in other convenience stores : 5 to 10 percent higher than them. Target is to reach gross margin (sales deduct cost of goods) at 37. 5 – 38% 4. 5 Promotion Strategy Buster’s customer base is concentrated and close-by, they will pass by the store everyday when they go to work. Location is our best promotion tool. Occupants of Sky Tower will know the existence of Buster, so our focus of promotion is to attract them to stop by Buster’s and to experience the difference with other ordinary convenience stores. They will be impressed by our friendly service, wide ranges and unique food and beverages. Word-of-mouth will be our largest promoter. A) Flyers Flyers, an effective and inexpensive way to notify people in Sky Tower and neighborhood buildings that their store â€Å"Buster’s† is opening soon. Flyers will be passed around at the building entrance a week before grand opening. On face side of flyers is an attractive designer sketch of the Buster’s store (sketch is used to be more attractive than photo or words), and on the reverse side is a list of product items that will be available in Buster’s. Distribution of flyers will be continuous after Buster’s is opened. Distribution spots will also be increased to cover the neighborhood buildings. B) Buster’s Card For initial purchase exceeding US$10, a Buster’s Card will be provided with a Buster’s logo stamp on it. Each $10 purchase onwards will earn a stamp. When accumulated to 5 stamps, a free gift will be given. This is effective to stimulate customers to buy more, or to request their colleagues to consolidate the purchase (Word-of-mouth advertising). Gifts are selected products from the store such as snack, stationery, chocolate, etc and will be changed each month to maintain freshness of the game. . 6 Competition Despite of having the competitive edge of location, we anticipate Buster’s will face competition from 2 areas. A) Convenience Stores This competition will be from national franchises such as 7-11 and Circle K. They have established extensive network of chain stores and are well-known to Hong Kong people. People are almost pass by two to three these conveni ence stores in their everyday life. Due to consolidation of bulk purchase, these franchises obtain strong bargaining power with suppliers for both costs of goods and payment terms. There is one 7-11 store located in the main street, 8 minutes walking distance from Sky Tower, and one Circle K in the opposite corner to 7-11. It is inevitably Sky Tower people will pass by these stores. Buster’s strategy in competing with these stores is not pricing but differentiation. ? Product flexibility Franchise convenience stores are selling standardized products regardless of demographic/geographic needs. Buster’s customer base is concentrated and focused. Products are selected according to their lifestyle, habits and preferences. We are also flexible and prompt to alter products items base on customers’ and sales feedbacks. ? Unique and high quality food and beverages Buster’s target is to have 70% of product items not identical to those convenience stores. Our tasty homemade sandwich is a typical example while other stores are selling mass produced sandwiches. ? Customers’ relationship Buster’s customers are actually our neighbors that we are working in the same building. This benefits us to build close relationship while other convenience stores focus on speedy in-and-out service. B) Plagiarist Start-up capital of lobby convenience store is comparatively lower than other main street retailing stores or franchise convenience stores. Low entrance barrier will attract people who want a start-up venture by copying the same concept as Buster’s. 5. Operation 1. Location of the business The new business venue of Buster’s will be located in the lobby floor of Sky Tower, a new office building in No. 23 Harbor Road, Kennedy District, Hong Kong. When Lydia, owner of the first Buster’s store, decided to open the second store, she had gone through serious research and calculation because location is essential to be successful and profitable. The following listed are factors why Sky Tower is the right place. ? Scale and income level of Customer base Sky Tower is an A-grade commercial building, tenants are mainly big corporations in business relating to international trading, banking and investment, insurance, accounting and etc. Anticipated total occupants will be 3,000 to 4,000. Most of them are professionals and/or high income level employees. This creates a beneficial customer base for Buster’s. ? Close by location of the two Buster’s Stores Sky Tower is just two blocks away from the first Buster’s store, this creates advantage for the owner to manage the two stores in the long run. In addition, the two stores can help each other if there is urgency for products that are out of stock. Staff can deliver the urgently needed goods to the other store within 10 minutes. ? Surroundings Sky Tower’s surroundings are also commercial buildings, with some exclusive restaurants and casual cafe. No convenience store located in adjacent buildings, just two which are 8 to 10 minutes walking distance. All these neighbors are valuable and potential for Buster’s. 2. Operation of the business A) Hours of Operation The common working hours for offices (white collar) in Hong Kong is 9:00 AM to 6:00: PM, Monday to Friday, some work on Saturday 9:00 AM to 1:00 PM. For Buster’s, business hours is 8:00 AM to 7:30 PM Monday to Friday, 8:30 AM to 2:00 PM on Saturday. Opening at 8:00AM is to serve breakfast for customers. Close at 7:30 PM is to take care of the needs for customers who are required for over-time works which is very common in Hong Kong. To ensure Buster’s employees are not exhausted by long working hours, operation will be in two-shift. The 2 employees work from 8:00 AM to 5:00 PM, and the shop manager (that is the owner) take the second shift from 10:00AM to 7:30PM. B) Service Procedures Friendly service is Buster’s emphasis and promise to our customers. This must be clearly shared with employees that without their efforts, Buster’s will not get success. They are required to follow the below listed service procedures to ensure a cheerful shopping experience to every customers. ? Greeting with smile Greet every customer with a friendly smile who enters the shop. For familiar customers, chat with them to build-up an on-going relationship. ? Serve efficiently and effectively For customers who have clear decision on what to buy, serve them efficiently. For customers who are browsing, hesitating what to buy or unfamiliar with Buster’s products, staff must to offer help by providing advices/recommendations or a brief introduction of Buster’s products according to customers’ desires. Nevertheless, no hard sale, customers are still welcomed without purchase. ? Interaction When customers prepare to pay and leave, we must to say â€Å"Thank you† and â€Å"Goodbye† with eye-contact and friendly smile. This is the last process step and interaction with customers in a transaction, it is vital to leave a cheerful image in their mind which can be deep-rooted. C) Inventory management Effective inventory management is essential for Buster’s to maintain wide variety of product items in limited space. Ultimate goal is to maintain a minimal but adequate stock and make replenishment in a weekly or bi-weekly basis depend on products’ feature and turn-over. POS system will be employed to control in-and-out systematically and to minimize human error. Cashier will input sold items automatically. Every end of the day, Christine (Shop’s supervisor) to generate and check inventory status report and pass to Shop Manager for analysis and deciding which items needed to replenish. Christine is also responsible to input data everyday when suppliers deliver goods to ensure inventory record is up-to-date. 6. Legal Issues The following listed legal documents and licenses will be well prepared and to ensure they are all completed and valid before the launch of Buster’s. Business license in partnership proprietor basis ? â€Å"Buster’s† trade mark registration ? Tenancy Agreement with Sky Tower Property Management Office ? Employment contract with the two Buster’s employees ? Purchase Medical insurance for employees ? Business Insurance Legal Consultant will be hired to ensure accuracy of legal documents and coverage . 7. Challenges A) Sustainability of Buster’s competitive edge Location is Buster’s competitive edge as we are close to the concentrated customer base. This edge will be threatened if there are any new retail tores open in the surrounding areas, they can be hypermarket or new concept food stores that tempting Sky Tower people willing to sacrifice the convenience but to walk a little bit far to try new shopping experience. B) Constantly excite customers Our customer base is young, high-income group; they have strong purchasing power that leads them to have extensive options. They pursue for premium quality and trendy commodities. It is an on-going challenge for Buster’s to keep having products that excite customers. – End – How to cite Business Plan – Convenience Store, Papers

Moral Problem McDonalds Company

An organization is established with the aim of making proceeds. The proceeds are earned in return of providing goods and services to the consumers who in return have to pay for these goods and services. An organization’s success is determined by how it relates with the general public. It is in this regard that organizations draft rules that are meant to limit their actions towards their customers and among themselves.Advertising We will write a custom essay sample on Moral Problem: McDonald’s Company specifically for you for only $16.05 $11/page Learn More McDonald’s is among the most reputable food joints in the world. The company started from a very humble beginning but as for now it has many branches in various countries which make it a multinational organization (Funding Universe, n.d). This paper focuses on the various challenges that this organization has been experiencing and the measure that it has taken. Every business has i ts own challenges no matter how hard the management tries to eliminate setbacks. McDonald’s has managed to overcome the problem of running overseas branches but then that gap is filled by the perception of critics who argue that the organization fosters the consumption of junk food among children which is alleged to cause heart disease. According to Thilmany (2007) this statement can be very demoralizing to the administration of this organization. Utilitarian would argue that that eating foods from the company can cause obesity and heart problems, thus not a good option for the majority. But deontological consideration in this concept would suggest that following the right procedure in preparing the food justifies its consumption. In essence, the motive is not bad as asserted by deontological consideration, but the consequences are considered inappropriate. This implies that the critics don’t recognize the positive things that have been accomplished by this organizatio n. To be sincere, McDonald’s has been promoting the education of children from poor backgrounds. McDonald’s has been trying to create a balance between its employees and the customers and the neighbors as well. Children are prohibited from joining the workforce of McDonald’s. In response to the recent criticism McDonald’s food joint has introduced vegetables which are taken as a compliment to the said junk food.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Any investor must commence from a humble beginning as opposed to what many people think. Paluszek (2005) explains that the statements could be coming from the rivals of this enterprise. Rivals can insight customers in order to gain more customers. We all know that when we walk into a fast food joint nobody is forced to take what they consume. Furthermore, it is not all obese children who owe their weight to fast food joints. This is because there are some people who are genetically overweight. In response to the above mentioned allegations, McDonald’s encourages its customers to exercise regularly and also compliments its food with lots of vegetables. If one looks at this issue from another perspective its certain that McDonald’s is going an extra mile unlike the other food joints because restaurants are not under any obligation to advice their customers on what to consume. Their major role is to ensure that the food that is served in their restaurants is healthy and free from contamination. This aspects is directly related to deontological approach to ethics, which requires people to act according to rules. They do this by evaluating their suppliers to ensure they exercise cleanliness in food handling. According to Saether and Aguilera (2008), such a minor issue can lead to the crush of an enterprise that has taken so many years to nurture. It is worth noting that it tak es a longer duration to attract customers but it only takes a few days to lose them. Building confidence and trust among customers is not an easy task hence the confidence has to be safeguarded. This means that for this organization to deal with such a corporate problem it should involve the consumers directly in order to clear the underlying issues. McDonald’s has done this by establishing complaint’s office that are used to get feedback from customers. The response from customers is important because it’s used to identify the specific areas that require amendments. All in all achieving uniform customer satisfaction is not easy. References Funding Universe. (n.d). McDonald’s Corporation. Retrieved from http://www.fundinguniverse.com/company-histories/mcdonald-s-corporation-history/Advertising We will write a custom essay sample on Moral Problem: McDonald’s Company specifically for you for only $16.05 $11/page Learn More Paluszek, K. (2005, April 6-7). Ethics and Brand Value: Strategic Differentiation. Business and Organizational Ethics Partnership Meeting. Markkula Center for Applied Ethics: Santa Clara University. Thilmany, J. (2007). Supporting Ethical Employees. HR Magazine. 52 (2). Saether, T. Aguilera, R. (2008). Corporate Social Responsibility in a Comparative Perspective†. The Oxford handbook of Corporate Social Responsibility. Oxford: Oxford University Press. This essay on Moral Problem: McDonald’s Company was written and submitted by user Audriana Pacheco to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Creativity and Innovation essay part 3Essay Writing Service

Creativity and Innovation essay part 3Essay Writing Service Creativity and Innovation essay part 3 Creativity and Innovation essay part 3Creativity and Innovation essay part 2The key strategies and tactics of the introduction of the new product involve the use of the idea factory. The idea factory opens the way for the development of the effective application that may attract many customers. The strategies and tactics used in the course of the project and during idea factory operations should be determined by leaders but leaders should also take into consideration the position and attitude of their subordinates. The company should introduce the product that can be provided for customers in the quantity and quality that match customers’ needs and wants. Key strategies and tactics should focus on the use of the idea factory as the core of the development and introduction of the new product.The leaders should allow employees to participate in the process of decision making in order to make such employees confident and feel they are valuable so that they will have full initiati ve to make innovation. In addition, the leader should listen carefully to opinions in relation to innovation proposed by employees and consider its feasibility in order to decide whether such opinions can be accepted (Jeffrey 2006). Moreover, monetary reward and non – monetary reward should be given to employees who proposed innovative opinions in order to make them satisfied.According to Amabile Khaire (2008) the leaders should create healthy corporate culture and embedded such culture into the process of daily business operations in order to make employees make innovation in such culture and encourage employees to make innovation. In addition, the leaders should establish relevant target in relation to innovation in order to encourage employees to achieve such target. However, such target should not be set too difficultly to be achieved so that it is very important for the leaders to pay sufficient attention on employees’ feedback in order to examine the difficulty of target established and opinions from employees. Moreover, the leaders can also encourage positive competition among department. For example, the leaders can reward people who make innovation or propose innovative ideas more than other employees in order to encourage other employees to make innovation.Today, all the enterprises are faced with high technology, various products, picky customers, and quickly changing environment. If you want to win, you must keep changing, so innovation ability and innovation level is critical for business growth and highly related to whether the enterprise can win in the market competition. Innovations have been characterized as radical innovation or incremental innovation (Green, 1995). In enterprises, innovation comes from good ideas, which are the solutions to business challenges, and it comes into being business opportunities. So it is the process of â€Å"ideas-innovation-opportunity†,   For the incremental innovations, it is easy to d etermine the feasibility of an innovative solution because the market has verified it, but if it is completely radical innovations, choose the reasonable solution becomes very important and very difficult.When enterprises need to solve problems that occur in its development or need to develop new product, the RD department will come up with a series of innovative ideas. Then assessment team will be formed to choose the good idea from the idea pool and put the good idea into practices. According to Ed Bernacki, innovative activity can be divided into five parts, including generating ideas, developing ideas, judging ideas, communicating ideas and turning ideas into actions. And judging ideas is the weakest skill for most people. Judging ideas is also called the idea assessment process. Evaluation mainly divided into three stages, preparation for the assessment, feasibility analysis, choosing a scheme to implement on the basis of feasibility.The preparation for the assessment is mainly about establishing the evaluation team, including the choice of evaluation personnel and the communication mechanism between assessment team and innovation team. First, experts in relevant fields must be needed. Since the ideas are often with high technology and applied in specific field. If the ideas are aimed to create something new and sometimes even bring comprehensive cross-industry, the knowledge domain of experts must be clear. Second, the individual difference affects the judging (Caroff Maud, 2008). Pursuing customer’ the biggest satisfaction is the goal of the company and customers are the end user of the products, so customer experience has a decisive influence in the success or failure of the product. It is necessary to choose a few loyal users to evaluate the idea of research and development. The experts are related with RD and customers are related with the market. Third, communication mechanism between assessment team and innovation team is important during t he assessment process. The explanation of problems is sometimes not simple and direct, good communication will help.When enterprises need to solve problems that occur in its development or need to develop new product, the RD department will come up with a series of innovative ideas. Then assessment team will be formed to choose the good idea from the idea pool and put the good idea into practices. According to Ed Bernacki, innovative activity can be divided into five parts, including generating ideas, developing ideas, judging ideas, communicating ideas and turning ideas into actions. And judging ideas is the weakest skill for most people. Judging ideas is also called the idea assessment process.Evaluation mainly divided into three stages, preparation for the assessment, feasibility analysis, choosing a scheme to implement on the basis of feasibility.The preparation for the assessment is mainly about establishing the evaluation team, including the choice of evaluation personnel and the communication mechanism between assessment team and innovation team.Creativity and Innovation essay part  4

Constructing an Inductive Theory in Sociology

Constructing an Inductive Theory in Sociology There are two approaches to constructing a theory: inductive theory construction and deductive theory construction. Inductive theory construction takes place during inductive research in which the researcher first observes aspects of social life and then seeks to discover patterns that may point to relatively universal principles. Field research, in which the researcher observes the events as they take place, is often used to develop inductive theories. Erving Goffman is one social scientist that is known for using field research to uncover rules of many diverse behaviors, including living in a mental institution and managing the â€Å"spoiled identity† of being disfigured. His research is an excellent example of using field research as a source of inductive theory construction, which is also commonly referred to as grounded theory. Developing an inductive, or grounded, theory generally follows the following steps: Research design: Define your research questions and the main concepts and variables involved.Data collection: Collect data for your study using any of the various methods (field research, interviews, surveys, etc.)Data ordering: Arrange your data chronologically to facilitate easier data analysis and examination of processes.Data analysis: Analyze your data using methods of your choosing to look for patterns, connections, and significant findings.Theory construction: Using the patterns and findings from your data analysis, develop a theory about what you discovered.Literature comparison: Compare your emerging theory with the existing literature. Are there conflicting frameworks, similar frameworks, etc.? References Babbie, E. (2001). The Practice of Social Research: 9th Edition. Belmont, CA: Wadsworth Thomson.

How Slavery Affects the Institution of Marriage by novel The Beloved Essay

How Slavery Affects the Institution of Marriage by novel The Beloved - Essay Example She mainly focuses on master, slave, and marriage. Of the three, the master holds the most authority, the slave is victimized, and the marriage institution suffers because of the exploitative relationship between the master and slave. According to Maschler, women are important players in the marriage institution, and therefore, the effects of slavery on slave women will affect the entire institution of marriage. Tolman notes that in Morrison’s The Beloved, women are portrayed as having unconditional love for their children and families, although mothers are not portrayed as perfect or flawless. However, motherhood, which is equally important in marriage, is greatly affected by slavery, as mothers in slavery underwent great troubles to raise their children. In this novel, Morrison shows women as the central figures in families of former slaves. The men are often missing because of the slavery heritage. In this case, men were still regarded part of the family. However, they did not have time for their families, and could hence not play the main role in the family. During the slavery period, men were sold, while some escaped slavery. This has continued to affect the psyche of women who experienced this. During slavery, the society was paternalistic, and women headed families, as Morrison shows in his novel. The women were used to living without their men around. This is because black men would be sent away, or would leave their families for reasons related to slavery. On the other hand, women could not leave; they were caged in their homes, as they were responsible for the upbringing of their children. Davis argues that this largely denied these women their freedom as they were forced to stay at home and could not leave.